Search Engine-Friendly Web Design
The foundation of every successful Internet marketing campaign lies within the object of the entire search engine marketing strategy – your website. It is here where first impressions are made, brands are established, and visitors become life-long clients. Unfortunately, it is also here where opportunities are lost forever.
Aside from the aesthetic value – which plays a critical role in getting and keeping the attention of your visitors – the site must be easily crawled by the search engine spiders that are dispatched to gather information about the site’s content. Each spider, or robot, gathers a finite amount of data from each page before moving to the next. If the site has poor syntax exacerbated by poor code-to-content ratio (more code than content), the spider leaves with little information to deliver, thereby resulting in a devalued crawl report. Depending on just how “bad” various elements are (i.e., slow downloads, non-optimized images, improper meta data, hidden text, etc.), this report can also result in ranking penalties being levied against the offending site – and for which the site owner may not even realize.
Search engine-friendly websites on the other hand, are structured in a fashion to deliver properly coded syntax while eliminating extraneous HTML code in favor of actual content. In addition, search engine-friendly websites are built employing a silo structure to properly present the content in a manner most closely emulating what the search engines have already determined reflect an authority site for a given theme. It is here where the latest, unchanging algorithm which uses latent semantic indexing (LSI) almost always assures the most relevant search results.
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